backlinks tagged posts

Here at Optimized Surgeons, we’re focused on shaping what defines the “best plastic surgery SEO company”. That phrase is actually a keyword query that is Google’d (assumably from plastic surgeons and other SEO companies checking their rankings.) Let us be honest: we’re really interested being the best SEO company for plastic surgeons (and other related medical professionals for that matter.)

In search and actualization of our core competencies here at Optimized Surgeons, we’ve defined the ideal SEO program for surgeons and medical professionals. It’s a cohesive and synergistic blend of website optimization and technical SEO; citation auditing and clean-up; backlink building and social stimulation.

Website Optimization

Website optimization carries many meanings in the greater SEO community...

When it comes to SEO for surgeons, there’s a lot that can be done in-house (often times by office staff or members of a non SEO-specific marketing team.)

Although advanced SEO strategies like generating link popularity and domain authority might be beyond the reach of most marketers, below are five ways these parties can jump start a surgeon SEO strategy.

Get Listed on Local Directories

Creating directory listings on major sites like Yelp, Yahoo! Local, Bing, Yellow Pages, etc. is a great way to embark on SEO. But what exactly do these listing do help support SEO for surgeons?

Here’s an example of great listings for plastic surgeon in Palo Alto, CA. Having several 5-star reviews also helps increase the value of these listings.

First take a look at the Google local search engine results fo...

The process of keyword research and selection is the vital first phase of any successful SEO strategy. For surgeons, targeting keywords like “plastic surgeon [city]” or simply “surgeon in [city]” oftn sound the most appealing because these short-tail keywords get searched the most.

However, it’s important to put all ego aside and look at the true nature of the search engine landscape. Sometimes those enticing short-tails are not in a surgeon’s best SEO interests. Perhaps the search landscape is overly-competitive or perhaps the surgeon’s website is brand new (which is like starting an SEO plan from scratch.)

In short, there are a lot of variables that go into ranking a website...